VIV Select China and Pet Fair Asia will launch their first strategic collaboration this August, creating a new cross-sector platform that connects livestock production, animal health and the global pet industry in Shanghai. The two shows, which will take place simultaneously from August 19, will give foreign buyers, manufacturers, and business professionals the chance to visit the whole value chain in a single business trip, from feed production and animal health to pet food, ingredients, and completed pet products.
The Shanghai World Expo Exhibition & Convention Centre (SWEEC) will host VIV Select China 2026 from August 19–21, while the Shanghai New International Expo Centre will host the 28th edition of Pet Fair Asia from August 19–23. Organised by Globus Events, the partnership aims to improve cooperation across complementary industries and open up new business prospects for participants from around the world.
In addition to animal health, feed, feed additives, biosecurity, farm equipment, and production technologies, VIV Select China will showcase advancements in poultry, swine, duck, and cattle production with over 500 exhibitors spread over 50,000 square meters.
Meanwhile, Pet Fair Asia will host almost 2,600 exhibitors from around the world and occupy a record 320,000 square meters. It is anticipated to draw some 530,000 trade and general attendees, making it one of the biggest pet industry shows in the world.
The partnership seeks to connect downstream demand with upstream expertise. According to organisers, Innovation in companion animal healthcare and veterinary products can be fuelled by technologies created for livestock production, such as disease prevention, vaccines, biosecurity, antibiotic-reduction tactics, and animal nutrition.
Another important link between the two events will be pet food. Products from veterinary diets and specialised nutrition to staple foods and functional treats will be on display at Pet Fair Asia, giving ingredient suppliers and livestock producers information about changing consumer preferences, formulation trends, and sourcing opportunities.
On August 20 and 21, organisers will also run a free shuttle bus service between the two locations to promote participation in both shows. This will make it easy for business travellers to move between the exhibition centres. Previous and current VIV Select China visitors may also be eligible for exclusive Pet Fair Asia trade visitor benefits, including access to the professional visitor days, subject to advance registration.
Visitor registration for both exhibitions is now open. By combining VIV Worldwide’s expertise in the feed-to-food value chain with Pet Fair Asia’s leadership in the Asia-Pacific pet market, the joint initiative aims to create a comprehensive platform for sourcing, networking and knowledge exchange. Shanghai is expected to become a major international hub for the animal protein and companion animal sectors, bringing together livestock production, animal health, ingredient sourcing, and innovation in the pet market under a single effort.
