Hendrix Genetics has announced a significant investment in a new pedigree facility aimed at enhancing its poultry breeding program. This move highlights the company’s commitment to improving genetics for both egg-laying and meat-producing poultry.
The new facility will bolster Hendrix Genetics’ Layers and Traditional Poultry Breeding Program and support its renowned brands, including Dekalb, ISA, and Bovans. With a state-of-the-art hatchery and multiple rearing and production houses, the facility is designed for advanced breeding techniques and precise data collection.
A standout feature will be the use of Real-Time Feed Stations, which will allow for detailed monitoring of feed intake. Pelayo Casanovas, Managing Director of the Layers & Traditional Poultry Business Unit, noted, “This technology will play a crucial role in enhancing feed efficiency in our pure lines—a vital component of sustainable and cost-effective egg production.”
In addition to improving feed efficiency, the facility aims to accelerate genetic advancements in key traits such as egg production, animal welfare, and eggshell quality. These enhancements are essential for supporting customer success and fostering a sustainable supply chain.
According to Gosse Veninga, Director of Product Excellence, “This facility will play a vital role in strengthening our R&D capabilities. It enables us to deliver genetic solutions that meet the evolving needs of the egg and poultry industry across all housing systems and global markets.”












































