dsm-firmenich Animal Nutrition & Health has joined the World Organisation for Animal Health (WOAH) to launch Animals & Us, a global digital series produced by BBC StoryWorks Commercial Productions that spotlights farmers leading the fight against antimicrobial resistance (AMR).
The series explores the connections between animals, people and shared environments. One episode follows Peter Barany, Director of Baromfi Coop, Master Good, a family-run poultry business, showcasing how collaboration between farmers, nutrition experts and industry partners can help reduce reliance on antibiotics while maintaining animal health and welfare.
“Antimicrobial resistance is one of the greatest health challenges of our time, affecting not only how we treat infections but also how we produce food and protect livelihoods,” said Fidelis Fru, SVP, Head of Global Business Development at dsm-firmenich Animal Nutrition & Health. “Through Animals & Us, we’re showing how to make that happen.”
Farmer perspectives
Barany emphasised the importance of partnerships in driving change: “Antimicrobial resistance is not only a business issue – it’s a personal issue for my family and me. Farmers have an important role to play. Working with partners such as dsm-firmenich gives us the knowledge and support to make meaningful progress.”
Prevention as a strategy
Dr. Nataliya Roth, Global Lead AMR at dsm-firmenich, said: “Prevention is our strongest weapon against antimicrobial resistance, and today we have more tools than ever to act early. Advances in diagnostics, surveillance, and animal health management enable farmers to anticipate risk, make smarter decisions, and reduce antibiotic use without compromising welfare or productivity.”
Broader context
The dsm-firmenich WOAH AMR series comes as WOAH’s 2026 State of the World’s Animal Health report highlights the critical role of animal health in protecting communities. Around 60 percent of known human infectious diseases originate in animals, yet animal health receives as little as 0.6 percent of global health spending.
