The global poultry industry is expected to grow by 2.5% to 3% in 2025, according to RaboResearch’s latest animal protein report. This growth is driven by poultry’s affordability, increasing sustainability trends, and rising demand in emerging markets.
The growth follows strong momentum in 2024, marking a return to long-term global market averages. Poultry’s cost advantage, particularly during times of high prices for other proteins, is a key factor. Additionally, the shift toward more sustainable food sources in developed economies is further supporting this growth, as poultry has a lower carbon footprint compared to other animal proteins.
Emerging markets in Southeast Asia, Latin America, the Middle East, and Africa are expected to lead the growth, though developed markets, especially Europe, will also experience continued expansion, outpacing global growth. Success will depend on balanced supply growth, as noted by RaboResearch Senior Analyst Nan-Dirk Mulder.
The industry’s strong performance in 2024 has led to increased investments, particularly in the Middle East, South Asia, and Southeast Asia. Brazil is also seeing growth driven by exports, but tight breeding stock supplies may limit investments in some emerging markets.
However, the poultry industry faces challenges from avian influenza, which continues to disrupt markets and trade, particularly in central Europe and Northeast Asia. Biosecurity measures and vaccination efforts are being implemented to manage these risks. Mulder highlights the risks of a potential La Niña year and crop-growing developments in Europe as key factors influencing the industry. Despite these concerns, operational costs are expected to remain stable, supported by steady supplies of corn and soybeans from North America and Brazil.
Trade in the poultry sector is projected to remain strong but may experience volatility due to geopolitical tensions, policy changes, and trade restrictions, particularly with the US, Europe, and China. These factors are likely to affect trade flows and prices.
