NOVUS has introduced redesigned product logos to improve visibility and align its product line with the company’s corporate identity. The new designs, now featured on brochures, trade show displays, and the company website, support the Made of More™ brand philosophy.
The update follows a comprehensive brand review that identified the need for clearer, more recognizable logos across warehouses, feed mills, and farms. NOVUS says the refreshed colors and bolder designs will help customers and workers more easily distinguish products.
The redesign is part of the company’s wider rebranding effort that began in 2020. Many product logos had remained unchanged since the 1990s. NOVUS says the new visual system creates a more cohesive product family and strengthens the link to its corporate brand.
The company opted for a phased rollout to accommodate regulatory requirements and sustainability goals, including the use of existing packaging to reduce waste. Transition timelines will vary by region depending on inventory levels.
