Agri-tech veterans, Scott Millar and Louise Rix, have joined Trinity AgTech in farmer-facing roles as customer success managers.

Both coming from agri-tech businesses, their new positions will see them support new and existing farm customers to measure and optimise their natural capital assets using Trinity AgTech's smart natural capital navigator, Sandy.

As a gateway between Trinity's products and services and the end user, their cross-sector agricultural expertise means improved, tailored support for farmers who are looking to build their business resilience, profitability and sustainability. 

Mr Millar has spent a decade working in business development, and hails from rural roots, having graduated from Hartpury University with a degree in agriculture and land management. He will be supporting Trinity's livestock and dairy customers in his new role. 

"I believe credible and high-quality carbon and biodiversity scoring and optimisation will play a key role in advancing farmers' needs for higher profitability and sustainability and Trinity has the most robust system in the market to help farmers achieve their maximum potential,' he says.

He highlights that Trinity AgTech is the only sustainability platform to integrate with the market-leading crop management tools, like Gatekeeper and Muddy Boots.

'This demonstrates their commitment to farmers, who do not have the time to be manually, double-entering data,' adds Mr Millar, 'I'm looking forward to being part of this forward-thinking team."

Also bolstering the team's expertise with over 10 years working in customer-facing roles working directly with farmers is Ms Rix. Coupled with a strong background in agriculture, Ms Rix joins Trinity AgTech to support the company's arable and horticulture customers.

She says, 'coming from a farming family, I have a genuine desire to support British agriculture on its road to net zero and for proactive farmers to be rewarded through the harnessing of data and delivery of tech.

'I'm delighted to join the Trinity team. Trinity provides the most comprehensive navigator, leading the very best of new generation products in the marketplace to manage and monitor farm emissions and sequestration capabilities. I'm looking forward to helping farm enterprises become more resilient by utilising this platform.'

For more information visit the Trinity AgTech website, HERE.

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