The interview: Mr Hao Bo, Chairman, Zheng Chang
As one of the world's leading providers of feed equipment, storage equipment and complete system solutions, Zheng Chang focuses on providing stable and reliable equipment, engineering and services for China's feed industry, and has made a great contribution to the development of the world feed industry.
At the helm of the "century-old store", Hao Bo, Chairman of Zheng Chang group, has always adhered to the core concepts of focus, innovation, integrity and quality service to continuously enhance the influence of Zheng Chang in the international feed sector.
How did you come to be involved in this industry and work for Zheng Chang?
I worked in the Liyang Grain Machinery factory (the predecessor of Zheng Chang group) in 1972, and was recommended by the company to study in Zhenjiang Agricultural Machinery College (now renamed Jiangsu University) in 1977. After my graduation, I began to work as a basic workshop worker, and then stepped up to the post of workshop director, deputy factory director and factory director step-by-step from being a technician.
After becoming the director of the factory, I realised that, with the tide of China's reform and opening up, the continuous improvement of the Chinese people's living standards will definitely require strong developmental support from the feed industry. I firmly believe that by focussing on the industry and on innovative products, the company can always continue to grow and develop.
In 1992, in order to better respond to the entire market and the rapid growth of new customers, we took the initiative to innovate, from a single grain machine enterprise into a newer larger-scale Zheng Chang complete engineering company.
On this higher platform, we are constantly attaining new revolutionary breakthroughs in feed solutions and increasing the strength of our scientific research to drive the economy and develop new technologies. In two years, Zheng Chang have evolved to produce tailored solutions for many different sectors including feed processing, turnkey projects, farming and animal husbandry feed and oil and fat chemical solutions.
Zheng Chang develop and manufacture high-efficiency aquatic shrimp feed and feed engineering equipment, livestock and poultry feed engineering equipment, complete premix production equipment and domestic advanced material silo production and drying equipment, which has solved the problem of the lack of equipment support for the development of the feed industry.
What do you think makes your company an industry leader in its field?
We always ensure to provide optimal value to customers, and this is the basis of our development. We help customers make good feed and adhere to the mission and culture of the company to help partners achieve long-term success. Quality feed engineering lays a solid foundation for customers to succeed in the market. We have always adhered to the principle of serving customers with integrity and responsibility.
Last year, a customer who had cooperated with us for 39 years thanked us and said, 'In our 39 years of cooperation with Zheng Chang, the company has never failed us once, and provide quality equipment, engineering and services.'
We always insist on continuous product and process innovation. Our annual investment in R&D exceeds six percent of our total annual costs. Zheng Chang's professional R&D team of nearly 100 people work hard to produce entire feed solutions that pioneer the way forward for the industry and, at the same time, we also carry out extensive industry cooperations. In 1998, we acquired the CPM granulator factory. In 2006, we collaborated with European Fuborg Sealing Technology and other core technologies to achieve the most complete, stable and reliable stand-alone equipment in the industry.
We have a professional global service team backed by sales teams all over the world. Zheng Chang can provide impressive delivery times and delivery quality for every customer.
What do you see as a possible challenge that the industry may face over the next five years and how will your company play a part in prevention or solving it?
In the future, the entire feed industry will develop in the direction of being a large-scale enterprise and there are few service providers that can provide large-scale professional projects and, at the same time, provide ample numbers of each product for truly streamlined management of the entire project. Not having ample numbers of machinery can result in high operating costs and weak market competitiveness, all of which have become bottlenecks and challenges for the entire industry.
Faced with such challenges, we always insist on being customer-oriented, actively carrying out research on cutting-edge technologies and products, and we always strive to make our technology and products top of the range and stay at the forefront of feed technology for 5-10 years. We have developed a series of large-scale high-end intelligent equipment which have been installed in many large feed mills and solved many problems, helping customers achieve extraordinary results.
At the same time, we also constantly upgrade our service systems to make the service of the entire company more professional and more refined. We can confidently state we have become an exceptionally loyal and reliable partner for our customers.
Do you think it is important to see more young people coming into the fold of businesses such as yours?
For sure! We recruit hundreds of outstanding young people from all over the world every year. We have recruited a lot of local people in our factory in Brazil. In the future, we will recruit more professional young people in Vietnam, India, and Europe. At the same time, we also welcome more young partners join us and develop together with us.
How do you think food and feed production companies can work together to help create a sustainable food future for the world?
I think our ultimate goal is to improve the quality of human life. In the entire industrial chain, from raw materials to food, we provide many services for feed enterprises and food enterprises, ranging from raw material storage, to the provision of core equipment. As the source of industrial feed for various animals throughout the world, we understand that high-quality feed must also ensure to be sustainable, safe and healthy feed.
Has COVID-19 affected Zheng Chang in any way, in terms of running your business or working with customers?
As a global company, in the face of this epidemic, our international sales have been greatly affected. But we have also adjusted our operations in response to COVID-19. We did our best to ensure the construction progress of many projects does not need to grind to a halt and so things can continue to run smoothly.
In addition, we have strengthened our network services for domestic and foreign customers. At present, we provide our customers with professional services through various forms (network meetings, network training platforms) to help our customers get through the impact of the epidemic.