Zinpro® launches an innovative and practical guide to reassess the micronutrient nutrition of different poultry species

The Zinpro® Global Poultry Mineral Guide is the only guide on the market to provide micronutrient recommendations to help poultry operations be more accurate, productive and profitable, while meeting various production challenges.

Zinpro Corporation, one of the world's leading innovators and manufacturers of organic trace minerals and high performance animal nutrition solutions, announces its new management tool for poultry nutritionists: the Zinpro Global Poultry Mineral Guide.

Changing genetics, changing needs
The poultry industry has evolved considerably over the past ten years, and at a faster rate than in previous decades. Animals have become more feed efficient and reach market weight faster, thanks to advances in genetics and feed efficiency. We are also seeing an increase in farm diversification and specialization, such as antibiotic-free or salmonella-free production, in times of rising consumer and environmental costs.

'The industry still resorts to outdated recommendations for minerals and vitamins, dating back to the 90s,' says Dr Leonard Linares, poultry nutrition expert at Zinpro. 'But the genetics and challenges of today's birds are different, prompting a critical look at trace mineral nutrition – including the levels given and the source of the trace mineral.'

An interactive document for hens, layers and turkeys
Zinpro has relied on over 80 scientific studies and peer-reviewed trials on different poultry species to create this one-of-a-kind tool, which supports recommendations for different challenges such as:

  • Breast myopathies and meat quality
  • Food safety and antibiotic-free diets
  • Infectious diseases
  • Durability
  • Different species including broilers, broiler breeders, commercial layers, turkeys and turkey breeders
  • Different production phases

The guide also indicates which part (in ppm) of the overall requirement it is advisable to supplement in the form of Zinpro® Performance Minerals®.

'By replacing some of the inorganic trace minerals with more bioavailable sources, you can be more precise and get better overall performance,' Dr Linares says. 'This is because Zinpro minerals have unparalleled absorption and do not compete with other trace minerals for the same absorption channels in the gut.'

According to Dr Linares, the result is better assimilation of the mineral, better resistance to pathogen problems and better overall return on investment (ROI), without changing the total dosage.

In addition, he points out that the result is more sustainable and profitable.

With the availability of the Zinpro Global Poultry Mineral Guide, poultry nutritionists can now offer more accurate and proven recommendations to unlock the untapped potential of birds.

Zinpro's Global Guide to Poultry Minerals is being launched at the International Production and Processing Expo (IPPE) this week in Atlanta, Georgia. If you are interested in this guide, please contact the team or visit the Zinpro booth #B8351 during IPPE.

For more information about Zinpro visit the website, HERE.

Image credit: Loozrboy on flickr
(CC BY-SA 2.0)

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